Private Media is one of Australia's leading digital publishers. Our portfolio of premium websites reaches nearly 1 million monthly unique, influential viewers and includes some of Australia's fastest-growing and best-known digital media publications: Crikey, SmartCompany, The Power Index, StartupSmart, Property Observer and LeadingCompany.
Private Media is independently owned by entrepreneurs/journalists Eric Beecher and Amanda Gome along with other private investors. In 2006 Eric Beecher and the late Di Gribble started Private Media and acquired Crikey from founder Stephen Mayne. In 2009 Private Media merged with SmartCompany, which was founded by Amanda Gome in 2007. In 2010 Private Media launched StartupSmart. In 2011, Private Media launched Property Observer, edited by industry veteran Jonathan Chancellor and The Power Index, led by Australia's foremost investigative reporter, Paul Barry. In 2012 Private Media launched LeadingCompany and has plans for more publications.
Private Media is a pure digital play, with no old newspaper legacy to defend. As such, we are redefining the role that media plays in the lives of readers and advertisers.
Private Media deploys high-quality journalism to provide breaking news, information and advice with an independent perspective and social media savvy to Australia's most influential, affluent and entrepreneurial decision makers.
And we go further, telling our readers how to do it, who is making it happen and what makes it different.
In the process we have built new marketplaces around the key influential groups who are market makers: the leaders, the early adopters and those in that crucial first wave who create and drive new markets. Our publications are audited by the Audit Bureaux of Australia (unlike competitors Fairfax and News Ltd) and aim to achieve the highest possible standards of integrity with commercial partners.
Focused on real solutions
Our specialised publications create a sense of belonging through sharing mutual interest and an active sense of engagement via tools such as webinars, awards, eBooks, educational courses, commentary, research and competitions. Private Media Sales provides a suite of advertising, marketing and content solutions to brands and products looking to reach and engage the lucrative audiences reading these publications.
In the next six months we will be launching another exciting publication. In February we also launched a trade-marketing blog to help you stay informed with our publications and products, where you can read about interesting work we are doing with our clients.
See Contact for more information, or to get in touch with our sales team.