Short Course

A short course is a set of up to 10 consecutive email lessons sent to registrants on a daily or weekly basis.

The lesson content is produced by Private Media. The material is relevant and educational in tone.

A short course is provides the client with an opportunity to position themselves as an expert in a particular field of knowledge. It also engages readers for an extended period of time through direct contact via their email lessons, and in this way provides prolonged brand exposure.

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SHORT COURSE LANDING PAGE – provides brief summary of each individual lesson via interactive roll-over number hotspots on the right hand side,  sign up to receive an email containing links to the resources, the form sign up form can contain a lead generation element with opt-in to hear from client.
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REGISTRATION EDM –  delivered to the host site’s full list subscriber database encouraging readers to sing up to the short course.
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LESSON EDM – provides initial overview of lesson, lesson content via tips and steps and a short teaser for the next lesson. There is opportunity for client involvement via the ‘hot tip’ and ‘expert word’ sections and inclusion of a 300×250 client ad unit.
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DISPLAY BANNERS – full set of co-branded display banners with a call to action driving traffic to short course registration page.