SmartCompany

SmartCompany.com.au is Australia's online magazine for entrepreneurs, SMEs and business managers.

Australia's decision makers visit SmartCompany for the latest news, trends, insights, advice, blogs, tax and legal updates – all from a unique entrepreneurial perspective.

Financially literate, entrepreneurial and tech savvy, these opinion leaders are seeking information and commentary on the best tools, products and services to help them build bigger, smarter businesses.

Engagement is among the highest of all sites within Nielsen Australia's finance news category for average session duration, pages per UB and UB frequency among websites audited by the ABA.*

In the next six months:

• 44% of readers intend to purchase software for their business
• 40% of readers intend to purchase business flights
• 39% of readers intend to purchase professional services
• 37% of readers intend to purchase telecommunications equipment
• 31% of readers intend to purchase electronic equipment
• 25% of readers intend to purchase education
• 44% of readers intend to purchase office equipment
• 41% of readers intend to purchase marketing services**

*Source: Nielsen Nielsen MI Total, Aug 2011
**Source: Effective Measure and First Digital Reader Survey (July-August 2011 n=7,917)