StartupSmart

StartupSmart.com.au is a website dedicated to savvy up-and-coming entrepreneurs who are in their first stages of building their own businessess.

StartupSmart is edited by Oliver Milman and was launched in 2010. It offers business news, solutions, mentoring, how-to advice, big ideas and social interaction.

Australia's top entrepreneurs provide the benefit of their wisdom on a regular basis, while an innovative community section allows businesses to link with each other. Regular reader events, such as online webinars and annual awards, enable readers to network and learn from each other's experience.

The StartupSmart readership is:

• 52% female and 48% male
• 51% are aged between 25 and 40.
• 33% earn between $100,000 and $200,000 in household income
• 16% earn between $100,000 and $200,000 in personal income.

The most common industries readers work in are information media and telecommunications (15%), followed by education and training (10%) and professional, scientific and technical services (9%).

• 67% intend to purchase electronic equipment in the next six months or have purchased in the last six months.
• 81% intend to, or have purchased, professional services for their business.
• 59% intend to, or have purchased, training and education.
• 42% intend to, or have purchased, financial services for their business.
• 5% of site visits are from iPads.