The Power Index

"We're going to shine a light on how power and power networks really work in this country." - Paul Barry
ThePowerIndex.com.au is the latest publication from the Private Media stable, which includes Crikey, SmartCompany, StartupSmart and Property Observer.

With Walkley Award-winning journalist Paul Barry on board, alongside a team of investigative journalists, The Power Index unveils the secrets, motivations and ambitions behind Australia's most powerful individuals.

Readers will discover who really runs this country and determine the key networks that ultimately control politics, money, media, law and culture.

While following Australia's most powerful individuals on a daily basis, The Power Index also rolls out lists of people in a range of fields including political fixers, spin doctors, lobbyists, bureaucrats, law enforcers, media moguls, thinkers and rulers of sport.

Areas of Australian society and business that have been investigated and published so far include:

• Political fixers
• Media megaphones
• Money movers
• Law enforcers
• Sydney's most powerful
• Sport
• Digital media
• Most powerful lobbyists

Power Index readers are discerning and influential consumers with significant household and disposable incomes.

In the next 12 months, Power Index readers intend to purchase the following goods and services:

• International travel 58%
• Motor vehicles 22%
• Luxury clothes or accessories 18%
• Post-graduate education 15%
• Business banking 9%
• Financial planning services 13%
• Personal electronics (iPhone, TV, etc) 51%
• Home appliances, furniture, fittings 50%

Source: The Power Index audience survey, November 2011 (n=653).