Women's Agenda

Women's Agenda is the number one source of independent information and advice for professional women and female business owners who want to make informed decisions about progressing their career and lifestyle.

There isn't another publication, online or offline, which speaks directly to the growing number of professional women in Australia about her life and allows her to learn, share, relax, laugh and enjoy without fear of judgment.

The publication offers achievement-focused information across a variety of subjects of interest to the career-minded woman: finance, investment, employment, post-graduate education, career progression, life-balance, as well as technology, grooming, style, travel and culture.

Women’s Agenda is led by editor Angela Priestley, publisher Marina Go.

Women’s Agenda gives advertisers access to a premium audience of affluent, sophisticated, career-driven women who are looking for products, services and tools that will help them take up the challenges of a modern commercial lifestyle.

Women’s Agenda audience research findings*

• 70% of women would like to increase their personal wealth.
• 82.1% are interested in career content but only 7.7% currently source this content elsewhere.
• 79.8% are interested in content relating to jobs and Board information but only 6% currently source this elsewhere.
• 76% purchase a product or service online at least once a month.

More generally, the Women’s Agenda audience is:

• 73% are aged 25-50, 46% are aged 25-40.
• 57% are in management roles, 36% are C-suite, partners or owners.
• 78% are degree-qualified.
• 41% earn a salary above $100k, 15% earn a salary above $150k.
• 83.5% reside in NSW, Victoria or Queensland.*

*Source: Proprietory survey of Private Media female readers (n=1,231).