A set of six 600-800 word articles written by Private Media in collaboration with the client, and hosted on a Private Media site. Article Series are editorial, relevant, informative and engaging in tone. The series is an excellent platform to explore a topic and deliver it to audiences in digestible parts, with a staggered release this provides prolonged brand exposure and anticipation around forthcoming installments. Articles series come together under an overarching narrative banner, at best, they tell a story.
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SERIES LANDING PAGE – features a short description of the article series and all articles within the series are listed in a chronological manner. Client branding opportunities include client logo and road-blocking with client display creative 728×90 and 300×600 ad units.
ARTICLE PAGE – opportunity for client to feature branding via logos, a short client bio and display road-blocking.
DAILY NEWSLETTER SECTION – dedicated article series section in host site daily newsletter distributed to the full subscriber list, which features the most recent article on a weekly basis until release of the next within the series.
WRAP-UP EDM – eDM sent following conclusion of the article series release to host site’s third party opt-in database. Features series overview and entire article list.