StartUpSmart is the news and ideas hub for Australia’s buzzy world of entrepreneurs.

StartupSmart identifies the hottest trends, newest ideas, latest ventures and delivers the most informative newsfeed to service the growing community of entrepreneurs. StartupSmart discovers the innovators, incubators and investors in vibrant start-up communities in Australia, the US and beyond, and talks to them about the nuts and bolts of conceptualising and creating a new business. StartupSmart is an information go-between, linking aspiring entrepreneurs with real-world entrepreneurs. The site covers the three crucial stages of startups – planning, starting and growing – through the eyes of people who have done it themselves. StartupSmart’s journalism is underpinned by a big dose of reality, constantly talking to entrepreneurs about their lessons, mistakes and learnings in a practical and consultative fashion. The site digs deep into all the key aspects of start-ups: work-shopping and testing ideas, raising capital, managing expectations, finding and motivating talent, changing direction, dealing with investors, selecting the right technology, building platforms, developing and executing marketing strategies, acquiring customers, building revenue, expanding globally and – most important of all – surviving.